Responsible for motoring legends such as the XK120, XJ6, XJ220, and, in the words of Enzo Ferrari, “the most beautiful car ever made”, the E-Type, Jaguar has been creating iconic designs and pushing automotive technological boundaries since 1935. The big cat moniker has long represented feline grace and elegance with a finely tuned balance of power and agility. Jaguar design has always been in pursuit of a sensation of excitement, driving purity and a clear sense of character. Ian Callum, Director of Design at Jaguar between 1999 and 2019, said that the brand’s cars must “always [have] a more exciting shape. When you see a Jaguar on the road it catches the corner of your eye and you want to turn around and look at it. That’s what a Jaguar must do.” Callum was also reported to say that Jaguars must be “powerful, dramatic and just that 10% different to everything else on the road.”
Jaguar has been hugely successful in motorsport throughout their history. Five victories at Le Mans during the 1950s, with the C-Type and the D-Type, established the marque as a major player early on; the D-Type is considered to have been one of the most dominant Le Mans cars in all the race’s history. During the 80s and early 90s, Jaguar had another period of success, emerging victorious in the 1982 European Touring Car Championship, the 1985 Bathurst 1000, the World Sports Prototype Championship in 1987, 1988 and 1991, and Le Mans again in 1988 and 1990. Jaguar competed in Formula One between 2000 and 2005 but only managed two podiums over the five seasons, scoring third places in Monaco in 2001 and Italy in 2002. In total, Jaguar-Cosworth scored 49 Constructors’ points in its time in Formula One. Jaguar most recently returned to motorsport in Formula E, competing since 2016.