- Amalgam Collection today revealed an exclusive Limited Edition of 1:8 scale models perfectly replicating the McLaren Senna in its newly revealed Senna Sempre livery
- This special limited edition of just 30 models is a celebration of the life and legacy of legendary Brazilian racer Ayrton Senna, 30 years on
- Each Amalgam model is the culmination of over 3000 hours of meticulous design and development, and a 300 hour plus long build process
- Models are available to purchase directly from Amalgam and will cost £15,845 GBP / €19,490 EUR / $21,385 USD
- Media assets can be downloaded here
Bristol, UK – 23 May 2024: Amalgam Collection today revealed that they have been developing an exclusive Limited Edition of 1:8 scale models perfectly replicating the McLaren Senna in its newly revealed Senna Sempre livery. Limited to just 30 pieces, this special edition is a celebration of the life and legacy of legendary Brazilian racer Ayrton Senna, and will become a much sought after collectable, especially appealing to McLaren Racing’s most ardent followers who also appreciate art and design. The creative team at Amalgam have already completed the #1 model in the edition which was delivered to McLaren Automotive in time for the real car’s launch ahead of this year’s Monaco Grand Prix. Number #30 in the edition has been reserved for the Senna family, whilst the remaining 28 models in this exceptional edition are available to pre-order directly from Amalgam Collection. McLaren Senna owners can also purchase through McLaren Automotive.
Each Amalgam model is the culmination of over 3000 hours of meticulous design and development, crafted by skilled artisans with the utmost attention to detail. The foundation of these masterpieces is the confidential CAD data shared with Amalgam by McLaren Automotive, which the team reworked and refined through 3D printing and hand-finishing hundreds of intricate patterns. The process begins with the creation of moulds, followed by the casting of every part in prototyping resin, precision-fitting, painting, and assembly. This labour-intensive process takes over 300 hours to complete, resulting in a stunning replica that perfectly captures the essence of the Senna Sempre livery. Every visible detail is meticulously replicated, including the subtle nods to Ayrton Senna's iconic racing career. The exterior features a striking Brazilian flag-inspired colour scheme, with the Senna 'Double S' logo proudly displayed on the blue panel between the vents. The Senna script on the bright green rear wing is complemented by intricate green and white border lines on the glasshouse and venting at the base of the windscreen, painstakingly recreated with millimetre precision. The model's front and rear bumpers feature watermarks of the race numbers worn by Ayrton Senna's Formula 1 cars during his five successive victories at Monaco, paying homage to his remarkable racing performances. The side panels feature dot-matrix representations of Ayrton Senna, hand applied with the same level of dedication as the MSO team in Woking. The model's bespoke yellow Alcantara upholstery with green perforations can be accessed through the model’s openable doors, revealing every minute detail, from the white 12 o'clock marker on the steering wheel to the signature of Senna alongside his own quotation, "I have no idols. I admire work, dedication and competence."
Sandy Copeman, Founder of Amalgam Collection commented: “While our models are often described as works of art, and are indeed artistic in their creation, in truth, since they deliver the essence of the cars they represent, ultimately the beauty of our models is dependent on the beauty of the car they capture. In this instance, there is no question that both the car and models are art.”
The Senna Sempre Livery
The Senna Sempre Livery honours the Formula 1 career of Ayrton Senna including his three Formula 1 Drivers’ World Championships and five consecutive wins at the Monaco Grand Prix with McLaren. The Senna Sempre livery has been created as part of McLaren’s ongoing association with the Ayrton Senna Institute. It showcases not only the peerless paint mastery and craftmanship that McLaren Automotive is uniquely placed to deliver through McLaren Special Operations (MSO), but also distinctive visuals honouring the Formula 1 career of Ayrton Senna, his tenacious drive for perfection, Brazilian nationality and McLaren racing history – including on the streets of Monaco – through bright and bold paint colours and bespoke interior treatments.
Copeman, continued: “Senna’s legacy lives on in the hearts of racing fans around the world, as well as through the countless charity initiatives he supported during his lifetime, and the Instituto Ayrton Senna set up in his name by his sister Viviane afterwards. His rivalry with Alain Prost, his three World Championships, and his record-breaking pole positions were all testaments to his exceptional talent and determination. Senna was an icon of the sport, a master behind the wheel and will forever be remembered as one of the best Formula 1 drivers of all time.”
Amalgam Collection and McLaren Automotive – A Partnership of 15 Years
Amalgam’s astonishingly realistic and deeply detailed large-scale models are already widely recognised by McLaren owners worldwide, and this special edition deepens the close cooperation between McLaren Automotive and Amalgam that has flourished since 2009. Limited edition models have been previously created for a series of McLaren’s most groundbreaking and historic cars, including the F1 road car, the P1 and the Speedtail, and now, the McLaren Senna in the Senna Sempre livery. Ongoing developments include the McLaren 750S Coupe and Spider at 1:8 scale, for which Amalgam offer their famed Tailor-Made Bespoke Service, where they will create a perfect and deeply detailed replica of a customer’s real car. “The precision and expertise that McLaren Automotive bring to creating the most exciting cars in the world ignites an equal passion in the team at Amalgam to create models that deserve their place alongside the beautiful works of engineered art emerging from Woking,” Copeman adds.
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EDITORS' NOTES:
MEDIA CONTACTS
PR & Media Enquiries: tom.gibsoncommunications@gmail.com, T: (201) 476-0322, Mobile: (201) 264-3646
PR & Media Enquiries: pressandmedia@amalgam.com
Director of Brand and Business Development: Sandy Copeman sandy.copeman@amalgam.com
Business and Sales Enquiries: enquiries@amalgam.com
About Amalgam Collection:
Amalgam’s team of crafts-people are recognised worldwide as makers of the finest hand-made large-scale models. Their work is unique in its attention to detail, with a focus on creating models that truly capture the style and spirit of each car. They have dedicated all their skill and passion to achieving a level of excellence that raises the impact and value of each finished piece far above anything previously created.
For cars they have already modelled at 1:8 in a limited edition, the team at Amalgam offers a tailormade service, customising a model to perfectly match the specification of an owner’s real car. For owners of unique very high value cars, Amalgam Collection offers even bigger 1:5 or 1:4 ‘one-off’ model builds from their UK workshops in Bristol, England. The team will digitally scan the car wherever it is in the world and take up to a thousand pictures of every detail, allowing them to perfectly and accurately replicate everything at scale. Given the significant number of hours required to develop a unique model, the costs are high, so the model is built at a very large scale to maximise the impact and detail, and to deliver the ultimate finished piece.
Amalgam Collection’s design, management and development heart is in England, with extraordinarily skilled and dedicated teams producing the bigger editions in Hungary and China. They are a multinational, multicultural team of craftsmen and women, dedicated to creating the world’s most precise, beautiful and exclusive models. Inspired by the F1 teams and iconic luxury car marques of England and Italy that they serve and partner with, they take huge pride in their mission to perfectly capture the designs, and honour the designers, drivers and creators of the automotive art they love.
HOW AMALGAM MODELS ARE CREATED
- The patterns are created using original CAD from the manufacturer, or extraordinarily accurate digital scans and hundreds of photographs of an original classic car.
- The patterns are used to create silicon rubber moulds that capture every detail.
- Prototyping resin is used to cast the parts from the silicon moulds. Around 20 to 30 parts can be cast from each mould and then a new one must be made.
- Each model is built from thousands of parts: castings, photo-etchings and CNC machined metal components.
- Genuine car paints and manufacturer or archive colour references are used to spray the bodywork.
- It takes between 2,500 and 4,500 hours to develop the tooling for each model.
- It takes between 250 and 450 hours to cast, fit, fettle, paint and build each model.
Every Amalgam Fine Model Car is made entirely by hand from thousands of parts. Detailed original CAD data is supplied by the car's manufacturer or the race team of the car to be modelled. The process of developing each model and creating the master patterns takes between 2,500 and 4,500 hours of skilled work depending on the complexity of the car, with classic cars taking the longest.
In the case of the classic cars an extremely accurate digital scan is made of the car, and hundreds of photographs of all the details of a carefully selected original car are taken, to ensure complete accuracy and adherence to the authentic finishes and materials. Many parts of the model are machined from metal with the major components hand cast from prototyping resin. Each model is individually assembled by a small team of highly skilled model-makers. In total the time taken to machine, cast, hand fettle, paint, polish and assemble each model is between 250 and 450 hours of highly skilled work depending on the complexity of the car.
The finished model is a very precise scale replica of the original car with every detail perfectly and authentically represented at an 8th of the original size. This is modelling elevated to such a high level that it becomes an art form.
Since 1995 Amalgam have been admired and hugely respected by leading designers and engineers in the European automotive industry, as well as F1 designers, drivers and team principals. Amalgam's models appear on the desks of CEOs and presidents of the world's most important car companies. Due to the extreme accuracy and authenticity of Amalgam's creations, made in small limited editions, they are also much sought after by devoted collectors of fine handmade objects across Europe and in the USA.
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